I don't know what they are trying to advertise with this sign. Maybe they are selling rocks that strike fear into the heart of every man! No, just kidding, it's just an opportunity to appreciate the various languages in Zambia.
If you haven't ever studied the Bantu languages, you probably wouldn't understand the sign above. Many times, in Zambia, when reading or writing in English, the letter "L" and the letter "R" get mixed up. For instance, Kerri is, a lot of times called Kelli. And in the case of this sign, Dread Locks becomes Dread Rocks.
Just thought you would appreciate the signage coming out of Zambian shops!
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